How to get more water damage Jobs

Every Business needs profitable work to survive. Water restoration companies are no different. There are ways to get more water damage leads and jobs, and this article is going to explore a few of them.
We recommend spending some time building a marketing plan for your restoration company. Marketing can feel like a full-time position. But in order to thrive, it's worth finding marketing channels that work. Below we are going to list some channels and tactics that will help your company be competitive.

Insurance Companies

One quick way to gain customers is to partner with insurance companies.  These companies will need approved contractors.  If you can provide high-quality work for restoration jobs and fire cleaning. Insurance providers will likely work with you and refer water mitigation work to you.

This does have some drawbacks.  For example, you will need to comply with their underwriting guidelines.  And this often means a lower profit margin.

Appropriate Equipment

To work with insurance carriers, you must have appropriate equipment.  This means having equipment that is both powerful and efficient.

This equipment should be in good working order.  They want you to be responsible for the work you take on.

Carriers are often looking for contractors who can handle large-scale mitigation jobs quickly and efficiently.

Physical Demands

You and your team must also be ready for the environment of the water mitigation project.  You need to have the ability to reliable show up with all the equipment you need. And start the mitigation process immediately.

Work with a Marketer

One obvious way to gain more water damage jobs is to work with a marketing company. There are different options out there that might fit your goals, and budget.

You can learn more about how our program works. And how we can Get you More water damage restoration Leads.


Professional networking is the act of meeting people to potentially collaborate within your field. Professional networking can mean attending professional events, joining professional organizations, mentoring relationships, alumni associations, or even fellowship programs.

Professional networking can also be done online. This can be through social media networks like LinkedIn, Twitter, and Facebook. It can also be accomplished through emailing connections to share news and information about their accomplishments.

One way to promote your business is by participating in forums or industry chat rooms on the internet. You may also want to become very active on social media if this isn't something you're already doing.

Insurance Agents

There are a few reasons why a water restoration company should network with insurance agents.

First, partnering with insurance agents can help increase leads and jobs for your company.  Since they are one of the first people homeowners call.

If you establish your company as an expert they will call you first for water damage restoration.

Also, insurance agents can provide referrals to other businesses in their network. This could lead to more work for your company.


Water restoration companies should network with plumbers because they may need to be contacted for water leaks in a nearby neighborhood.  

Partnering with plumbers and finding a beneficial agreement is one of the best ways to gain new business. Since they are often the first call for a leak or flood.  

This can help your company gain more jobs and revenue.

It is also possible that as a water restoration company, you may need to contact a plumber for a different issue such as old pipes or leaky sinks.


Homebuilders and contractors are another great networking opportunity.  Sometimes during demolition, they can cause accidental floods.  Or if there is new construction that sits too long, the plumbing may cause a leak.

If your company is doing mold remediation, it's common for newer construction to have small microbial issues.

Networking Tips

  • Have something valuable to offer -- Never go into the relationship only seeking to gain something.  Think about what you can do for them first.
  • Ask good questions -- Learn about their goals, needs, and wants.  Go further than the surface level understanding ask for more information.
  • Check-in occasionally  --  You should be trying to build real relationships. Check-in sometimes, have something to offer. Have some interesting to share.
  • Connect on social media --  Connect on social media.  If they have a noteworthy event congratulate them.  But just remember, social media is social. Don't be spammy.

Local SEO

Local SEO is a marketing strategy that helps drive traffic from clients in a specific geographic area

Local search engine optimization, often abbreviated as LSO, has one primary goal: to rank pages for high-volume keywords or phrases relevant to the user's current location.  

If someone has a flood, they want they will look for who can respond first.  If your company is close by, and near the top of their search you will be successful in getting customers.

Your goal is to show up on top of your city, and zip code.


A company needs a website to create an online presence. This is important because it allows customers to learn about the company and its products or services. A website also allows customers to contact the company, which can lead to more sales. Additionally, a website can help a company rank higher in search engine results pages, which can result in more traffic and leads.

Google Business Profile

Formerly called Google my business, A Google Business profile is a free listing on Google that allows businesses to manage their information on Google. This includes adding photos, hours of operation, and other details about the business. Additionally, a Google Business profile allows businesses to connect with customers through Google Maps.

Reviews Reviews Reviews

As a business, it's important to have good reviews because they can help you attract new customers. Reviews can also help you improve your reputation and credibility. Additionally, good reviews can help you rank higher in search engine results pages, which can result in more traffic and leads.

Don't forget to post follow-up comments on every review.  Thank customers for a good review, and explain the situation and try to make it right in less than ideal reviews.

Local Citations

A local citation is a mention of your business on a website that isn't your own. This mention can include your business name, address, and phone number. Local citations are important because they help your business rank higher on search engine results pages. This can result in more traffic and leads.


Content marketing is a form of advertising that utilizes content in order to promote products or services.  This can include blog posts, articles, infographics, and videos.

Content marketing is important because it helps businesses attract new customers and retain current customers. Additionally, content marketing can help businesses rank higher in search engine results pages, which can result in more traffic and leads.

PPC for Direct Intent

Google search ads are a good method to show up on top for specific terms.  "Water damage remediation" is a good example of a keyword to target.

Landing Page Click to Call

Your landing page should be helpful to the consumer.  Show why you are the best in the market and what benefits you offer.  And having a click to call action can get the phone ringing.

We also recommend a form that the potential customer can fill out. This is a low effort way for them to seek assistance for their water damage.


Once you collect someone's information you need to nurture them until they sign the documents and work starts.  Inform them with knowledge about the process. How you will perform the restoration.  How your staff can assist them with the forms.  And that your team has taken the latest course.  


This is the key to assisting clients. You will need to send messages and follow up during the process.  When you are ready to begin the job continue to keep them informed.

Google Map Ads

Another tip is to use Google Maps ads.  This can be set up with your Google business profile. This way if someone searches for something related to "Water damage repair" your business will come up.

Key Tips

  • Answer the phone on the first ring
  • Have a 3rd party answering service so that a live operator will communicate with callers
  • Every Employee should be IICRC Certified  
  • Employees should maintain a professional appearance when going into customers homes
  • Take notes when talking to customers
  • Arrive on-site according to the schedule
  • Make sure you have employees available to work weekends
  • When Hiring thoroughly vet the resume of applicants
  • Make sure you have a team member who has the expertise for the job type they are dispatched too
  • Carry SDS sheets for any chemicals you have, commercial insurance, and a valid driver's license
  • Always perform a thorough cleaning at the end of every job

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