Marketing Principles

In this post, we walk through what a Marketing Automation service is. And how that benefits your business and team.

Many people set goals and then never do anything to reach them. It's important to actually take the time to write down your goals, and then work towards achieving them. This blog post will teach you how to set goals that are achievable, as well as how you can achieve those goals!

This goal-plan combo process works great for achieving any goal. It will keep you on track, and help you to stay accountable. The plan helps us know what we need to do, the goal is a motivating factor that keeps pushing us forward! So make sure both your goal and plan are SMART goals so they can work together towards the same goal!

The Pareto Principle or "80-20 rule" is a theory that suggests that you get 80 percent of your profits from 20 percent of your clients or customers

A buyer persona is a fictitious representation of your ideal customer. They are used by marketers to help understand the needs and wants of their market. Buyer personas can be created through interviews and surveys with potential customers, by gathering customer analytical data, and observable data. The more time you spend preparing, and researching the better your message to your audience will be. Once you have interviewed enough respondents, it becomes easier to anticipate what they are going to say. Using this cue, you can customize your marketing efforts through the entire lifecycle.

Goals allow you to see what's possible, keep your eyes on the prize and give meaning to what may have seemed like impossible tasks. A goal is how you show your value and how much of a difference you make. But these goals have to be attainable -- they're useless if they're not rooted in reality. Marketing professionals are 376% more likely to report success when they set goals for themselves, according to the most recent industry survey.

Marketing is an ongoing process , and as such, needs to be constantly evaluated. In digital marketing, digital strategy is the plan you create for your business. Digital strategy should include a digital market map of all digital channels and devices that may be used by your customers and prospects (e.g., smartphones, tablets, video game consoles). It should also include an analysis of how different digital channels can be used to reach these people with messaging that resonates with them. A digital marketing Strategy allows businesses to figure out what they want from their digital presence and how they're going to get it. This guide will show you 9 steps on how to develop a successful digital Marketing Strategy!