Water damage SEO has become more and more common over the years as water-damaged properties are becoming increasingly commonplace. Especially in areas that experience extreme weather conditions like hurricanes, floods, or even just regular thunderstorms. Water damage restoration companies can help homeowners mitigate their losses following water-related disasters by providing services such as water extraction, drying out wet carpets and furniture, dehumidifying affected areas within a property (such as basements), removing damaged drywall and insulation materials from walls, and ceilings.
Why does your website's performance matter more than ever?
Websites are a very minimum requirement for any water damage restoration company.
Your website is your water damage business card online.
It has to be perfect.
This includes proper search engine optimization (SEO).
Why does it matter so much? Because the majority of website traffic comes from search engines! To water damage restoration companies, water damage SEO is one of the most important parts of your water damage business.
Search engines have gotten so good at understanding searcher intent.
This limits the amount of time they must spend looking for water damage restoration companies, which often results in less water damage restoration time and lower water damages expenses.
Which is great for consumers. And it means that if you want to be the company they find. You need an outstanding website with excellent SEO.
What is SEO?
Search engine optimization is the process of improving your website. So that you gain visibility of a website or a web page in search engine results. One can use water damage SEO to try to improve their ranking for certain water-related terms.
There are many aspects to proper search engine optimization.
There are two schools of thought to SEO - white hat black hat. Black hat is trying to manipulate the algorithm of the search engine to rank a site higher in search. white hat can be explained as creating content for users not for search engines. And then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose.
How Content Marketing Can Help Grow Your Water Damage Restoration Leads?
Content marketing is using content such as videos, blogs, and social media posts. To give value to potential customers. When you develop content that engages with the kind of people who are your potential audience. You will establish your water damage restoration business as an expert.
Another huge benefit of content marketing is that you can write evergreen content. This is a type of internet marketing where your content maintains relevance for a long time. With typical advertising, such as google ads your message is shown only once. When you pay for it.
With evergreen content, a piece of content that ranks in search results can bring organic traffic for a long time. This is one of the most effective strategies in digital marketing since it's very cost-effective over the long term.
Proper Keyword Research and Keyword Audits
There are several ways to do keyword research.
Search Engine Research
The most simple technique is to simply go into google and type in a related query. Such as "Water Damage [your area]".
This will bring up the search results that google finds most relevant.
And you can also see "people also ask" near the bottom.
This can give you a list of questions that you can answer.
The final trick is to get keywords from the autocomplete. Start typing in something and Google will make some recommendations. And you can take this a step further by going to each recommendation. And then checking each "people also ask" and additional recommendations.
Another Free tool is called Answer the public. You can type something in and the software will generate a list of questions the public is asking.
There are some great tools to use for keyword research. There are major players such a Moz, Semrush, Aherfs, and Ubbersuggest. Most of these have some free but limited version.
These tools can be very powerful. But they all take time to learn their idiosyncrasies. And most of them are geared to professional content marketers or SEO experts. Their pricing reflects that they are a professional tool for SEO companies.
If you are not looking to spend a large amount of money I would advise using the simplest strategy. Do search engine research, look at your water damage restoration water damage leads, and see what they are asking for.
It's best to do this after you have some website traffic. So that you can get keyword ideas from people who are already in your water damage leads.
This is the tip of the iceberg when it comes to water damage SEO and search engine optimization in general. But these strategies will help you get started on the right track. And they all require time and effort to implement, once you have already established a water restoration business.
Google Search Console
No SEO strategy should leave out Google search console. This is a goldmine for discovering which keywords to search. And which pages do you receive the most traffic from in google search.
To use it you need to add your water damage restoration website to the Google search console. Then on the left side navigation, there is a button for Performance.
This gives you a breakdown of impressions, clicks, click-through rate, and search position. You can analyze the data based on various time frames. And inspect individual pages.
There is a lot more than you can do with the Google Search Console, but this is a good start.
Bing Webmaster Tools
Bing Webmaster Tools is Microsoft's answer to SEO and search engine rankings. It provides real-time and historical search engine traffic data, and Bing will also perform automatic audits for you.
It's important to be aware that water damage SEO is a constant process. Nothing in digital marketing is ever "done". You are always trying to improve something or make it more optimized.
Conducting an SEO Competitor Analysis
to conduct water damage SEO competitor analysis on your water damage business, you should take some time every week to go through the water damage restoration websites of your competitors.
These water damage restoration sites typically do not divulge their keywords on the site unless they are top priority on page or content. But we can get a rough idea of what we think they rank for. And by looking at their Organic Traffic and seeing which words google is choosing to highlight near the search box when you type in "water restoration company [name of city]."
There are professional tools that can help you pull lists of keywords your competitors rank for.
Earlier in our example, we search for water restoration in Houston. One of the top sites that came up is Lonestar pro Services. If we run an audit on the keywords they rank for we can gain an understanding of what the competition is doing.
How Local Search Engine Optimization works
Local SEO is optimizing your water restoration website for people who are looking for water damage businesses in certain areas of the country.
Websites that appear in search engines when somebody searches for water restoration services in their area of interest are usually ones that rank high on the SERPS - Search Engine Results Pages.
Local SEO is done by incorporating citations, links, and becoming more visible on Google Maps into water damage websites to increase an organization's visibility within the local market. This is beneficial because it helps get your name out there more locally while also increasing ranking on Google Maps (which can result in more traffic). Local optimization may lead to increased rankings across all search engines like Yahoo, Bing, or Baidu - not just Google.
Leverage Local SEO To Bring Clients to You
Local SEO should be your top priority when it comes to any Search Engine Optimization.
Your water damage business will not be found or show up in local search results if you don't have the proper water restoration SEO strategy.
If your water restoration website doesn't appear higher than your competitors, then people won't click on it. And it's very unlikely that any water damage repair business will hire you without seeing what they're getting first.
A water restoration website that ranks high in local search can easily increase clientele to your water damage business. People will click on it, and they'll even call you for water restoration services without looking at any other water restoration sites.
So why not get the water restoration website that is going to bring people to you rather than you chasing water damage clients all around your city?
This is how water restoration sites increase revenue. They're providing water damage services where water damage customers are actively looking - not the other way around.
Local searches often rely on citations as a ranking factor.
Citations are water restoration, water damage business profile listings with a link back to your water restoration website.
You can find business listing websites, such as yelp to add your company to. We recommend typing in "business listings [your city]" to find many places you can add your business information to.
One key is to make sure that the information is identical across all listings. Your address, phone, email, and other contact information need to match.
Optimizing your Google Business Profile
Formerly Google my business, this is one of the most powerful tools for local SEO. First of all, make sure you claim you Google business profile and confirm the address. Then be sure to add all the water damage restoration services that you offer. And add details about your services.
Having a well-optimized Google business profile is one of the best ways to rise in google rankings.
Publishing High-Quality Website Water Damage Restoration Content is a Must
Now there is lots of competition in the digital marketing space. Everyone is trying to push their brand and message. This is why it's critical for restoration companies to make, and publish high-quality content. It needs to be mobile-friendly, and contain the right keywords.
Search Engine marketing had never been more competitive. And standing out with your SEO campaigns is critical to getting paying customers.
How to Write top-ranking content
In order to actually write amazing content for your SEO campaign, you need to consider the audience. You need to pick the right keywords to target. And then you need to write something the is more valuable and engaging than the competition.
Most business owners will not spend the time and effort to write water damage restoration content. That's fine since water restoration companies can hire water restoration writers to create water damage content for them.
Water restoration websites that rank high in local search also often have water restoration blog posts published on their website. Blogs bring more traffic and users to water damage websites, which then converts into quality leads and customers.
You will need to develop topical authority and cover a subject completely. This means you need to publish water restoration blog posts on a regular basis. Each post you publish is an additional opportunity that someone will find your business and not a competitor.
What Search Engines Want
There is no definite answer to this question as search engines are constantly changing their algorithms, so what may have worked a few years ago may not work now. However, some of the things that search engines likely want are high-quality, relevant content that is useful to the searcher.
Search engines want the best content, that completely answers the needs and wants of the searcher. In the restoration industry you need to cover all the topics that somebody might be interested in.
Search engines also care about the quality of your web pages. They want fast loading, and mobile responsive design. They also want to see a web site that has clear navigation.
These are some keys for on page optimization. And if you can nail them you are sure to rank higher.
Optimization of Offsite Factors
There are a few key things you can do to optimize your water restoration website for offsite SEO.
One of the most important is to make sure your website is linked to from high-quality websites. You can do this by submitting articles featuring your water restoration company to authoritative websites in the industry. You can also get listed in business directories, and create social media profiles for your company.
It's also important to make sure that your website's content is of the highest quality. This means publishing water damage blog posts on a regular basis and making sure that your website's pages are fast loading and mobile responsive.
The importance of a link building for your water damage restoration company
Finally, you should make sure that you're actively building links to your water restoration website. Link building is something that helps you reach the first page in search rankings.
Google and other search engines consider a link as an indicator of quality. A link from a more authoritative site will tell the search engine that you must be a very high quality website.
Gaining more links is one of the best ways to speed up SEO. And is one of the keys to effective SEO.
About Our SEO Services for Restoration Companies
Goals Marketing offers a managed SEO service. We offer SEO packages inside our marketing services. This is a great way to have an internet marketing company manage your restoration marketing.
Comprehensive Website Tracking & SEO Audit
We will start with an SEO Audit. We will discover what's working, and what is broken. We will then fix what's broken. And continue to optimize the rest. This is how we help local businesses to rank higher in search in their service area.
Content creation and marketing
In addition to the SEO Audit and Optimization, we will create water restoration content for your company. We have a team of water damage writers that can help you generate water restoration blog posts for your water restoration website. These water restoration articles are key to increasing authority and building links back to your water damage website.
We will also work on link building. This helps you rank for the right search terms. And supercharge your online growth.
Common SEO Questions
How long does SEO take?
There is no definite answer to this question as SEO is a continuous process that requires regular work in order to maintain your ranking. However, as a general rule, you can expect to see results within 3-6 months if all the necessary work is done correctly.
To see the top results for an SEO project can take over a year.
Should I hire an SEO company?
If you do not have the time or knowledge to invest in your SEO, then hiring an SEO company is a good way to go. However, do take the time and check out the company and make sure they know what they're doing.
Water damage restoration SEO is challenging. But top SEO companies can help you improve in search rankings. This will generate more leads, with the final outcome being a business success.
How much do SEO services cost?
The cost of SEO services can vary greatly. It can depend on what you want to be done. Generally speaking, a professional SEO company is priced around $3000 - $10,000 Monthly.
A professional company will develop an SEO campaign that is tailored to the restoration industry. And they will also consider the services offered, goals of the business owner, and local competition.
But just considering top SEO as a business expense is not the right mindset. Think more about how water damage restoration SEO can drive more traffic to your site. And this will generate more leads and customers. If you invest $40,000 annually into an SEO marketing campaign, this would seem like a large expense.
But consider if you also gain an additional 10 clients per month. If you only profit an average of $ 1500 per client, then annually you generate an additional $180,000.
If you can trade $40,000 for $180,000 you would absolutely take it. That is the power of a well-executed SEO Campaign.